Set up a client's CRM
Starts when: A client starts using the CRM, or its sales organisation changes.
- In Commercial CRM, choose the client, then open Settings.
- In Roster, use Add to the roster for each person who works this client's CRM.
- In Pipelines, use Create pipeline, then Edit stages and Add a stage until the pipeline has at least one open, one won and one lost stage; use Make default for the pipeline the Board should open on.
- In Teams, group the sellers; in Tags and Custom fields, add the labels and fields your leads and deals need.
- In Win and loss, maintain the loss reasons and competitors that sellers choose when a deal closes.
- In Lead scoring and Lead routing, define how new leads are scored and who receives a lead created without an owner.
- Open Forecast and, under Quotas, use Set a quota for the whole client, a team or a person, by month or by quarter.
Result: The client's roster, pipeline, teams and quotas are in place; the Board shows the pipeline stages and the Forecast measures quota attainment.
Next: The Account managers and other sellers on the roster work the leads and deals; you return to Settings whenever the sales organisation changes.
Take a lead through to a won deal
Starts when: A prospect enquiry arrives, or a list of leads needs to be worked.
- In Leads, click New Lead, enter the name, company and source, then click Create Lead; the lead's Timeline shows Lead created.
- Use Assign to give the lead an owner; a lead created without an owner may be assigned by Lead routing.
- After the first call, choose Mark as contacted; the Timeline shows Lead contacted.
- When the need is confirmed, choose Qualify; if the lead is not a fit, choose Disqualify and give a reason.
- Choose Convert into a deal, enter the Amount and Expected close date and confirm; the Timeline shows Converted into a deal and the deal opens.
- On the Board, drag the deal card to the next stage, or click the next step in the deal's Stages path; Stage history keeps every move.
- Close the deal with Mark as won, or with Mark as lost and a Loss reason; its State becomes Won or Lost and it can no longer be edited or moved.
Result: The deal is closed as Won or Lost, with its full stage history and timeline, and it counts in Dashboards and Forecast.
Next: The Account manager follows the client from the Client book; you keep the next deals moving on the Board.
Collect prospect requirements and maintain quote templates
Starts when: A prospect needs a quote and you must first collect their logistics requirements.
- Open Questionnaires, enter the Company name and click Create link; Preview questionnaire shows what the prospect will see.
- Use Copy link and send the link to the prospect.
- When the prospect has answered, the invitation shows Submitted; tick Untreated only to see answers nobody has opened yet, then click View submission.
- In Archives, create a New folder and use Move to… to file the questionnaire and the related quotes; Hide closed items keeps the list short.
- In Quote templates, review the Master template and the Tier base quotes; as Commercial administrator you may change them, click Save template, or use Reset to the default.
- For a variant, edit a template and choose Save as a new template; it is listed as Custom for the whole team.
Result: The prospect's answers are filed in Archives, and every quote starts from an up-to-date master, tier base or custom template.
Next: The sellers on the roster quote from these templates; the opportunity itself continues in Deals.
Review commercial performance
Starts when: A weekly sales meeting, or the close of a month or quarter.
- Open Dashboards and set the Period covered.
- Read Lead funnel for how far new leads have progressed, Win rates for won deals out of all closed deals, and Stage velocity for the time deals spend in each stage.
- Use Export CSV on a panel to share its figures.
- Open Forecast and choose what to Show: Open pipeline, Weighted pipeline, Won or Quota attainment.
- Open Deals, filter on the Open state and on an owner, and open the deals that need action.
Result: You know the pipeline, conversion and quota attainment for the period, with the figures exported for the meeting.
Next: Agree the next steps with the sellers and record them as activities in Agenda.